Here are a few tips on how to make sure you're capitalizing on static video, mainly the videos that you continue to see popping up on sites like YouTube and Facebook.
Step 1: Decide what outcome you want to achieve with the videos.
Choosing some topics with your objectives in mind is much easier than picking topics to see whether they can fit. Here are some ideas of what your marketing purposes might be:
• Build general buzz and branding
• Sell products and services
• Boost search-engine rankings
• Educate the marketplace
Step 2: Buy some hardware.
Purchase some video equipment based on the amount of video you plan to shoot and the quality you want to produce for your target audience.
• I keep things simple with a Flip Camera (which I'll discuss later in this chapter), Sony video camera, and lights.
• Other people have green screens,teleprompters, high-end lighting, microphones, and much more. It comes down to your use. For everyday use,simple equipment is fine.
Step3: Shoot your videos.
I prefer to use settings other than an office. You will find videos of me and my team on airplanes, at parks, on boats, and even at fast-food restaurants. The trick with shooting videos is to make them stick. This is why we shoot in unique landscapes. Talking about marketing can be dull. Relating marketing to Big Macs spices it up a bit!
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